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"Adjusting" traditional marketing

  • Writer: Andrew
    Andrew
  • Mar 17, 2018
  • 1 min read

Dr. James “Jimbo” Haley, the pentathlete who represented the United States in the 1992 Summer Olympics, along with his wife Henrietta Ónodi who is a gold and silver medal gymnast from the 1992 and 1996 Olympics, run Olympic Health Chiropractic in Lake City, FL . He also takes the time necessary to educate his clients about their bodies. This love for education was the premise for his campaign.

  • Dr. Jimbo was promoted as a healer, and an educator via social media.

  • Several videos depict him giving tips and tricks on how to keep your body strong and healthy.

  • We achieved cross-promotion with other businesses in his area.

  • Dr. Jimbo effectively marketed to athletes by giving tips for weight-lifters.

  • One specific campaign that educated the public on a few stretches they could do to maintain proper mobility in spite of Plantar Fasciitis, proved to be effective enough to bring him several customers.



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