"Adjusting" traditional marketing
- Andrew
- Mar 17, 2018
- 1 min read
Dr. James “Jimbo” Haley, the pentathlete who represented the United States in the 1992 Summer Olympics, along with his wife Henrietta Ónodi who is a gold and silver medal gymnast from the 1992 and 1996 Olympics, run Olympic Health Chiropractic in Lake City, FL . He also takes the time necessary to educate his clients about their bodies. This love for education was the premise for his campaign.
Dr. Jimbo was promoted as a healer, and an educator via social media.
Several videos depict him giving tips and tricks on how to keep your body strong and healthy.
We achieved cross-promotion with other businesses in his area.
Dr. Jimbo effectively marketed to athletes by giving tips for weight-lifters.
One specific campaign that educated the public on a few stretches they could do to maintain proper mobility in spite of Plantar Fasciitis, proved to be effective enough to bring him several customers.
Comments